Disney initially screened the film as a two-hour special engagement across the country. It was met with a mixed reception, forcing RKO Radio Pictures, which acquired the rights to distribute the film in 1942, to cut the running time down to roughly 81 minutes. Between 1946 and 1977 the film was reedited, resulting in a version 9 minutes shorter than the 1941 original release. The full version would not be released until the 2000 DVD reissue. By the late 1930s, Mickey Mouse had begun to lose popularity. In fact, Donald Duck was proving to be a more profitable character for Disney at the time. In an effort to reestablish Mickey's dominance, Disney placed his protg in an animated short entitled The Sorcerer's Apprentice. Based on the Goethe's story of the same name, the story artists had intended to feature Dopey from Snow White in the title role, but Disney would have none of that. To that end, Mickey was retouched and given a myriad of new mannerisms, not to mention pupils. All of the retooling cost approximately $125,000, whereas a typical Disney animated short had cost the studio about $40,000.
It was Stokowski who suggested The Sorcerer's Apprentice be included into a full symphony of shorts. Disney was inspired to combine the shorts using the live-action orchestral sequences. In fact, it was Stokowski who suggested the title. A fantasia is a "medley of familiar themes, with variations and interludes." When the short was made into a feature in 1939, Disney's production team shifted into high gear, pouring the same amount of detail and attention into every sequence. The initial success of Snow White inspired Disney to produce a series of animated features. Whereas the gamble reaped a tremendous amount of revenue for Snow White, Fantasia suffered from its length and lack of dialogue. It was made for $2,280,000 with $400,000 of that amount reserved for Stokowski and his orchestra. The disappointing returns derailed the emerging studio, forcing Disney to scramble for an audience friendly feature. That feature would be Dumbo.
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